In response to the ongoing challenges with COVID-19, all 2021 exhibitors are eligible for a FULL refund in the event of cancellation due to the pandemic.

Exhibitor Resources

Standard Booth Pricing:
$1300.00 / 10’x10′ Space                  $13.00 per sq. ft.         

Included Items:
2 Chairs
6′ Skirted Table
Back & Side Draping
Exhibitor ID Sign

Support Resources:
Exhibitor Online Ordering Portal 

As an exhibitor, you will automatically receive an introduction email from Fern with instructions on creating your password in the new team-based platform for exhibitor ordering and information, OneView. After you’ve logged on and created an account you will be able to order services from Fern as well as information and services provided by other vendors.

Please email Fern Exhibitor Services at [email protected] should you have any questions or if you need to have the introduction email and instructions for online ordering re-sent to you.

Once you have created your password, you will be able to access the Fern exhibitor portal by going to

Follow this link for a video tutorial of Fern’s OneView.

Exhibitor electrical & internet order forms are included in your exhibitor packet. 


Exhibitor Hotels

The USCCA has worked with two hotels nearby the convention center to negotiate a group rate. Please use the links provided to book your stay at either of the two contracted hotels.

**Be Aware of Hotel & List Scams**

The USCCA has NOT contracted with any third-party housing association or booking company and has NOT sold our attendee list or any third-party groups. All group hotel rooms can be booked directly using the booking links and only work with the USCCA directly as it relates to lead generation on-site. Please disregard any outreach other than that from the USCCA or the Concealed Carry & Home Defense Expo Staff.

Scammers Identified Include:
-Corporate Booking Services – CBS International
-Bellwey Technologies


Hilton Milwaukee City Center

Hyatt Regency Milwaukee

  • Rate: $169.00 Per Night
  • Online Reservation Link: Hyatt Regency Milwaukee
  • Reservations may also be made by calling 1-414-276-1234 and referring to group code G-USCC.  

Expo Information

USCCA Expo Hours:


Thursday, September 7th | 8:00am – 7:00pm
Friday, September 8th | 7:00am – 12:00pm

Exhibit hours:

Friday, September 8th | 2:00pm – 7:00pm
Saturday, September 9th | 9:00am – 6:00pm
Sunday, September 10th | 10:00am – 4:00pm

Tear Down:

Sunday, September 10th | 4:00pm – 10:00pm

Exhibitor Contact Information:

Booth Space & Sponsorship Sales:

Chris Jante – Business Development Manager
(e): [email protected]
(m): 920.265.6738

Tanner Pruett – Business Development Manager
(e): [email protected]
(m): 262.483.1410

All Other Exhibitor Questions:

Carol Busse – Show Coordinator
(e): [email protected]
(p): 262.806.0117

Concealed Carry & Home defense Expo - Vendor Experience

Expo Attendance

Concealed Carry & Home Defense Expo in Review:

14,846 Responsibly Armed Americans Attended the Expo
Over 150 Top Industry Vendors & Exhibitors
World-Class Guest Speakers & Seminar Presenters
A Live-Fire Shooting Range
Reality-Based Dynamic Training

USCCA Member Demographics:

Approximately 35% of the attendees at the USCCA Concealed Carry & Home Defense Expo are USCCA Members. USCCA Members are a dedicated group of over 700,000 responsibly armed Americans who understand the importance of owning a firearm for protection and value their 2nd Amendment rights.

Member Interests Include:

  • Handguns (96%)
  • Home Defense Firearms and Accessories (61%)
  • Flashlights, Knives & Tactical Gear (50%)
  • Concealed Carry Holsters & Gear (86%)